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why
natuzzi
italia

why
natuzzi
italia

the mediterranean lifestyle inspires our collections.
Enjoy the harmony of furniture crafted in Italy.

Natuzzi Italia is a Lifestyle Brand that aims to create a strong and lasting bond with consumers, one that goes beyond the seeds of a relationship generated by a purchase to one of sharing common ideals through inspiration. Each one of our items pursues and celebrates the concept of harmony, achieved through a perfect blend of often very different ideas and designs.

We offer a customisable collection of extremely versatile, innovative and quality-driven items for your living room, dining room and bedroom, as well as a range of exciting accessories. Expresses its DNA, and transfers its values to its main targets, which include design enthusiasts and the community of architects &, designers.

join
Natuzzi Italia

  • Global brand, with a worldwide reputation
  • Successful retail business with an expanding network opening 30+ new stores per year
  • Premium quality upholstery and furnishings Made in Italy
  • A brand based on ethical and sustainability values
  • High performance business model with a reliable, experienced franchisor
  • Constant product innovation and creative research

our support to your success

At Natuzzi we guarantee all the support needed to make your business as high performing and profitable as possible. We provide you with outstanding expertise in terms of investment, skills and knowhow, providing you with support for a winning business model through our brand leveraging strategy.

  • Location scouting and planning support
  • Store design and operations setup for the store opening
  • Exceptional training and support to partners
  • Solid retail and visual merchandising guidelines
  • Marketing and communication integrated support
  • Dedicated customer service

the Natuzzi Italia store

  • Attractive in-store customer journey
  • Visual merchandising with strong focal points
  • Effective in-store communication for both branding, product and promotional needs
  • Interior design service offered to emphasize a tailor-made shopping experience. Versatility and absolute reliability in supporting professionals for both residential and trade projects, capable of supporting every need.

the augmented store

A unique tool – developed in partnership with Microsoft – supports the customer experience, from product choice and configuration to an immersive mixed-reality journey inside the custom project. With the support of cutting-edge Hololens technology, interactive holographic miniatures combine with full-scale mixed reality to offer a unique customer experience and enhance your conversion rates.

the business overview

Successful partnership program over 30 years of global retail strategy and development.

  • Timing: 12 weeks from Dealership agreement to completion.
  • Store area: 500mq, 20 roomsets
  • Location: main shopping streets
  • Catchment area: 250,000 inhabitants in primary area
  • Average initial Capex: 450€/sm
  • Expected Payback period: less than 2 years

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